Credit unions have made collaborative banking a successful way of life for millions, while offering first-rate member service and impressive savings. But we have only 100 million members in a nation of over 300 million. And of those members, fewer than half call their credit union their primary financial institution. It's time for a new vision for the future of credit unions:

AMERICANS CHOOSE CREDIT UNIONS AS THEIR BEST FINANCIAL PARTNER

To realize this vision, we urge all credit unions to:

  • Remove barriers by actively participating in credit union grassroots activities and the political process

  • Create awareness by expanding your credit union's outreach and image in the community

  • Foster service excellence by offering a complete set of forward-looking and constantly improving financial services to members of all backgrounds and life stages

Click here for a checklist of action steps credit unions can take to help realize these goals. 

This is a vision based on our shared values: collaboration, a focus on members, community involvement and a dedication to financial well-being. Unite for Good.